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Wink Bingo is an online bingo website launched in 2008. It is part of 888 Holdings, and is based and licensed in Gibraltar.^[1]

History[edit]

Wink Bingo launched in 2008 and under chief executive Eitan Boyd^[2] it grew to 60,000 active players within two years. It had an estimated £1.3 million profit in the first 11 months of trading,^[3] and by 2009 it had estimated annual revenue of £15 million.^[4]

In 2009 Wink Bingo was purchased by 888 Holdings Plc,^[5] which operates a number of entertainment brands including 888casino, 888poker and 888sport. The initial up front fee was reported in the London Evening Standard to be £11 million, rising as high as £59.7 million depending on performance-based earn out arrangements.^[6] The acquisition included Daub Ltd’s other online bingo businesses Posh Bingo and Bingo Fabulous.^[7] In 2011, the sellers agreed to amend the terms and accept two subsequent payments in addition to the initial cost, of £9.2 million in May and £6.1 million in August.^[8]

In 2011 Wink Bingo sponsored ITV2's The Only Way Is Essex,^[9] and other notable advertising campaigns have included sponsorship of Harry Hill's TV Burp.^[10]

In 2014, Wink Bingo rebranded with an updated slogan 'Wink if you're in!', with an aim of creating a 'sunny, calm and inclusive' online destination,^[11] and an accompanying TV commercial featuring the Ottawan song D.I.S.C.O. re-recorded as B.I.N.G.O..^[12] Wink also launched a new digital magazine, 'Winkly', and 'Winkipedia, a bingo encyclopedia'.^[13] Wink Bingo is available on desktop and as a mobile app.^[14]

Wink launched Wink Slots in 2016 as a companion site to Wink Bingo.^[15]

The Advertising Standards Authority has ruled on Wink Bingo's advertisements on a number of occasions. In August 2008, Wink ran a television ad which showed a midwife celebrating while at work at a hospital maternity unit. The ASA banned the ad, concluding that it condoned gambling in the workplace and suggested that it took priority over professional commitments.^[16] In June 2013, the Gambling Reform & Society Perception Group (GRASP) challenged the use of semi-naked 'athletic' men together with the claim 'Go on ... you know you want to' on an outdoor ad, suggesting it linked gambling to seduction and enhanced attractiveness. The complaint was not upheld.^[17]

The site underwent another rebrand and pop art inspired redesign in April 2018, taking on a new tone of voice and a new slogan, 'You’ve Earned It'. An online shop was added, where players can redeem reward points for free play or vouchers for online high street retailers.^[18]

Cancer Research UK campaign[edit]

In 2015 Wink Bingo began an open-ended partnership with the Peter Andre Fund to raise money for Cancer Research UK.^[19] Peter Andre also met with players who were selected in a raffle.^[20][21]

Awards[edit]

References[edit]

1. ^'888 Holdings PLC profile'. Bloomberg Markets. Retrieved March 31, 2016.
2. ^Andrew Hore (February 8, 2016). 'Tips for IPO investors'. Interactive Investor. Chief executive Eitan Boyd built up bingo network GlobalCom and Wink Bingo prior to their sales to 888
3. ^'888 gets the nod for online bingo business Wink'. London Evening Standard. 22 December 2009.
4. ^'888.com acquires Wink Bingo'. Marketing Week. December 23, 2009.
5. ^Matt Scuffham (December 22, 2009). '888 buys Wink Bingo for up to £60 mln'. Reuters.
6. ^Alistair Osborne (April 11, 2011). 'Gigi Levy stays at 888 to avoid Wink Bingo charge'. The Telegraph.
7. ^Nick Hasell (December 23, 2009). 'Prospects for online bingo shorten odds of 888 success'. The Times.
8. ^'888 wins price cut from mystery sellers of Wink Bingo'. London Evening Standard. March 18, 2011.
9. ^Maisie McCabe (January 26, 2012). 'Towie sponsorship deal'. Media Week. Previous sponsors (Sony PlayStation DanceStar, lip care brand Cymex and Wink Bingo) signed up for one series each.
10. ^John Reynolds (January 26, 2010). 'Mars replaces Wink Bingo as official sponsor of 'TV Burp''. Brand Republic.
11. ^Eitan Gorodetsky (January 30, 2015). 'Wink Bingo – The Art Of Rebranding'. calvinayre.com.
12. ^'New Advert From Wink Bingo Featuring Ottawan'. Bingo Supermarket. 10 December 2014. Retrieved 28 June 2018.
13. ^Ted Menmuir (November 30, 2011). 'Wink Bingo launches digital magazine'. SBCNews.
14. ^'Wink Bingo iPad App Review'. AOL. Retrieved 4 April 2016.
15. ^'Wink Slots launches'. Yogonet. January 25, 2016.
16. ^Mark Sweney (August 20, 2008). 'MP outfoxed as bingo ad escapes ban'. The Guardian.
17. ^'ASA Ruling on Cassava Enterprises (Gibraltar) Ltd t/a WinkBingo.com'. Advertising Standards Authority. June 12, 2013.
18. ^Sam Coleman (26 April 2018). 'Wink Bingo relaunches with new look and offer'. OnlineBingo.co.uk. Retrieved 28 June 2018.
19. ^'Wink Bingo partners with the Peter Andre Fund'. Daily Mirror.
20. ^'Meet Peter Andre With Wink Bingo'. Manchester Confidential. August 27, 2015.
21. ^'Peter Andre remembers late brother with new charity campaign'. Hello!. May 7, 2015.
22. ^Becky Liggero (18 June 2018). 'WhichBingo Awards 2018 Recap'. calvinayre.com. Retrieved 28 June 2018.
23. ^'Wink Bingo wins Online Bingo Operator of the Year Award'. Which Bingo.^{[dead link]}
24. ^'BingoPort.co.uk Players Choice Award'. BingoPort.co.uk. Retrieved March 31, 2016.

External links[edit]

If you are a fan of free spins, big bonuses, large jackpots and games galore, Wink Slots is the website you have been looking for. It is operated by 888 Holdings, a trusted publicly-traded company and is the sister site off-shoot of the incredibly popular Wink Bingo. They are fully licensed and regulated in the UK through the Gambling Commission and they have some absolutely incredibly promotions that you will want to check out.

Keep reading the rest of our review below and find out everything you need to know about this popular slots site.

Important Details

Wink Bingo Slots Login Page

Welcome Offer

Quite possibly the best reason to get started, create your account at Wink Slots and you will receive 30 free spins with no deposit needed, on top slots games such as Starburst. To claim your freebies, you need to register for an account with valid details and verify your mobile phone number through the website. As soon as those checks have been complete, the free spins are yours!

Alongside the generous no deposit bonus, Wink Slots also provides a very reasonable first deposit welcome offer. Simply fund your account with anything from £10 to £100 and you will receive a 100% match bonus + 30 free spins.

As with all new player offers and promotions, there are various significant terms and conditions that apply. The most important ones are that there is a £100 maximum win cap from the registration bonus. There are also 30x wagering requirements and conditions that you need to use the spins within 7 days. Aside from that, the offer seems relatively straight forward but make sure you read all the particulars on the website before taking the plunge.

First Impressions

Recently redesigned to look more like it’s sister site 888 Casino, Wink Slots has an incredibly welcoming and fun looking website. The homepage showcases all the various offers and promotions, plus it shows you all the different games that you can choose from. Compared to other online casino and slots sites, I would say this brand definitely looks better. Everything is crisp and cleanly designed, in short, you can tell a lot of attention to detail has been paid to this website. There are all the trusted seals on the bottom, showing all the various licensing, payment methods and safe gambling accreditation.

Bonuses and Promotions

Bonuses and promotions are subject to change at any time. Please check the official website to verify their accuracy.

• Sign-up at Wink Slots and claim 30 free spins with no deposit required when you validate your account.
• Claim a further 30 free spins and a 100% deposit match bonus up to £100 with your first deposit.
• Get 3% cashback on all your losses. The funds are paid back in cash and are paid based on the previous day’s losses.
• Opt-in daily for challenges. Go to your inbox in your profile to sign-up. Get a guaranteed prize when you complete the challenge.

Promotion Codes

Promotion codes are subject to change. There is no guarantee of the accuracy and validity of the codes below:

• Deposit with code MONDAY every Monday and get up to 40% bonus or 50 free spins. £20 deposit required.
• Deposit with code WEDNESDAY and win up to 100 free spins. £20 deposit required.
• Deposit with code TICKET every weekend and win up to 220 free spins.

Casino and Slots Games

Although Wink Slots doesn’t contain a bingo offering like some of their contemporaries, they more than make up for it with their breathtaking selection of 400+ slots games. The games themselves are organised neatly from the lobby where you can make your selection. You can check out new games, Megaways and daily jackpots. You will find popular titles through gaming providers like NetEnt and IGT such as Cleopatra, Irish Luck, Starburst, Fluffy Favourites, Aloha Cluster Pays and many more.

Like any self-respecting brand from 888, the online casino giant, you will find a generous choice of table games. You can play Roulette, Blackjack, Video Poker and more.

There are also Live Casino games so you can play your favourite side games against a real-life dealer in a studio.

Mobile App

Unlike a variety of its competitors, Wink Slots provides a fully functional mobile app in both the Android Google Play Store and the Apple App Store. In short, they claim to support all devices on this website and after testing the brand on a smartphone and desktop, I am included to believe them. The mobile app is not to be sniffed at, it provides a great gaming experience, with polished graphics and full account functionality. Simply download it from the official website after you sign-up for your account.

Failing that, the website does work just fine from your web browser, so if you want to play on the go without downloading anything, you can simply log-in and start playing with no download required.

Our Opinion

• 30 free spins no deposit sign-up bonus.
• 100% match welcome offer up to £100.
• 3% daily cashback on losses.
• A huge selection of casino and slots games.
• Plenty of payment methods including Visa, Mastercard, PayPal and Entropay.
• Fully licensed and regulated by the Gibraltar and UK Gambling Commission.

• No bingo games.

Sister Sites

The following websites are operated by the same parent company:

Review Conclusion

Summary

Wink Slots is one of the premier casino and slots sites around. We love the no deposit required welcome bonus and generous promotions on offer. Add to that the huge selection of games and big jackpots up for grabs, it’s easy to see why this brand is already a popular favourite with players. Other benefits include a variety of payment methods, including PayPal, full UK licensing and a decent mobile gaming app. All things considered, we highly rate playing at this website.